Paid Advertising

Paid advertising management is the setup, conversion tracking and ongoing optimisation of your ad campaigns on Google Ads (Search and Performance Max), Meta, TikTok and LinkedIn, with a monthly report on spend and results.

Who it's for

  • UK businesses that want enquiries, bookings or sales from paid search and social.
  • Businesses already running ads that want them set up and tracked properly.
  • B2B companies that want LinkedIn or Google campaigns alongside outbound.
  • We work with businesses across the UK, with a focus on Bristol, Bath, Cardiff and the surrounding South West and South Wales.

What's included

  • Campaign setup on Google Ads (Search and Performance Max), Meta, TikTok and LinkedIn
  • Conversion tracking setup
  • Ongoing optimisation of targeting, ads and budgets
  • Monthly reporting

Not included

  • Ad spend — paid by you directly to the ad platforms
  • Organic social posting (see Social Media Management)
  • Website rebuilds (see Website Development)

What you provide

  • Access to your ad accounts, or permission to set them up
  • A payment method on each ad account for ad spend
  • Access to your website or tag setup for conversion tracking
  • Brand assets and any existing creative
  • A point of contact who can approve campaigns

How it works

  1. Onboarding

    Account access, goals and budget agreed.

  2. Tracking

    Conversion tracking set up so results can be measured.

  3. Campaign build

    Campaigns, audiences and ads built and approved by you.

  4. Optimisation

    Targeting, ads and budgets adjusted based on live performance.

  5. Monthly reporting

    A report on spend, results and next month's changes.

Pricing

Paid advertising management runs on a monthly retainer. Ad spend is paid by you directly to the platforms and is not included in our fee. The management fee is confirmed on the strategy call.

Frequently asked questions

Which ad platforms do you work with?

Google Ads (Search and Performance Max), Meta (Facebook and Instagram), TikTok and LinkedIn.

Is ad spend included in your fee?

No. Ad spend is paid by you directly to the ad platforms. Our monthly retainer covers setup, tracking, optimisation and reporting.

Do you guarantee leads or return on ad spend?

No. We don't guarantee leads, sales or ROI. We set campaigns up properly, track conversions, optimise against live data and report monthly.

Who delivers the work?

Paid advertising is delivered with our partner team at MarkOra (Dubai), with Zethron as your single point of contact.

Who owns the ad accounts?

You do. We manage your ad accounts on your behalf with admin or partner access, and you can remove that access at any time.

Is there a minimum contract?

Retainers run month to month. Either side can end the retainer with one week's notice.

How long until campaigns show results?

Campaigns usually need a few weeks of data before they're properly tuned, so early weeks are for testing. We can't guarantee specific results.

Talk it through

Book a free 30-minute strategy call or email hello@zethron.co.uk.